Gather with Women Writing the West in Phoenix, Arizona, to celebrate the Courage, Curiosity and Change that has inspired generations to explore new frontiers – from trails into the unknown to storytelling on blank pages.

October 15 – 17, 2026
Phoenix, Arizona

Three days of Speakers, Workshops and Presentations designed to inspire and support writers.
Pitch sessions with Editors, Agents and Publishing Professionals.
Presentation of The WILLA Literary Award, The LAURA Short Fiction Award, and The DOWNING Journalism Award.
Educational and Social Events, History and Fun!

Homespun Marketing: What Worked and What Didn’t
Candace Simar and Krista Soukup
9:00 AM – 10:00 AM

Conference – Women Writing the West

This workshop is for writers at all levels who face the challenges of marketing once the book is published. Come and learn inexpensive ways to promote your books and increase sales–right where you live.

Candace Simar
Minnesota writer, Candace Simar, has published eight historical novels, a poetry book with her sister, and numerous short stories. Her work has received awards from Women Writing the West, Western Writers of America, Western Fictioneers, Will Rogers Gold Medallion, Midwest Book Award, Northeast Minnesota Book Award, and Catholic Media Award. For more information see www.candacesimar.com

Krista Soukup
Krista Soukup is a literary publicist and owner of Blue Cottage Agency. In 2009 after her book club’s discussion of Abercrombie Trail, she approached Candace Simar about marketing her book. Together they forged a friendship that launched Simar’s writing career and birthed the Blue Cottage Agency. With degrees in business and marketing, Krista continues to support authors across the country in promoting their work and growing their brand.

 

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Krista Rolfzen Soukup
Publicist and Owner

Blue Cottage Agency was founded by Krista Rolfzen Soukup in 2009. Krista is a literary publicist and Owner of Blue Cottage Agency.

Some Nice Words

“When I needed a publicist to help promote my book, The Lily of the West, I found there were quite a few available, but upon discovering the highly recommended  Krista Rolfzen Soukup and Blue Cottage Agency, there was no need to look further. Krista is reliable, creative, ethical and well connected. She personifies that elusive quality of being a straight-shooter who is kind and non-judgmental. She’s been a tremendous help to me and I can’t recommend her highly enough. Simply the best.”

Author The Lily of the West, Five Star Publishing March 2019

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